Sony was founded in Japan in 1946 by around 20 engineers with start-up capital of 190,000 Yen (around $2000AUD in today’s market.) Their primary goal was “to create a stable work environment where engineers who had a deep and profound appreciation for technology could realize their societal mission and work to their heart's content.” Today, Sony is one of the world’s most comprehensive entertainment companies, employing over 130,000 staff.

Sony’s success has been due in part to an unwavering commitment to creating innovative products that are designed to move customers emotionally. Throughout its long history, Sony has created a number of ground-breaking products including the world’s first direct-view portable TV in 1960, the first stereo cassette player, the Sony Walkman in 1979 and the world’s first OLED TV in 2007. Sony has been decorated with numerous prestigious awards including an Emmy in 1973 for its pioneering work with colour televisions.

Sony Australia provides customers with a wide range of electrical goods including the likes of a Sony Bravia TV, Sony Camcorder, Sony PlayStation, Sony speakers and Sony headphones. Every Sony product is designed to deliver outstanding image and sound quality to keep users engaged and entertained.